SALSA is innovative by combining a number of existing technologies into one seamless application. The benefits of synchronizing these technologies into a single, integrated application are significantly greater than the benefits to be realized through individual components.

By combining the power of customer relationship management (CRM) tools with the ease of use and accessibility of the world wide web, with the ubiquity of fixed and wireless telephone networks, and with the hands-free convenience of voice applications, SALSA allows realization of truly convergent technologies in an affordable, effective, friendly manner.

The technology behind SALSA is fairly well understood. However, recent improvements in efficiency, along with cost reductions and the adoption of industry standards (such as Voice XML) make integration of the various technologies both effective and economical.