• WHAT IS SALSA?
• WHAT KINDS OF COMMUNICATION CAN BE HANDLED?
• HOW DOES SALSA WORK?
• WHY IS THIS IMPORTANT?
• WHAT MAKES SALSA DIFFERENT?
• WHO ELSE IS DOING THIS?
• WHY HASN'T SOMEONE ELSE DONE THIS BEFORE?
• WHAT WILL STOP SOMEONE ELSE FROM DOING THIS?
• WHAT KINDS OF ENTERPRISES CAN USE SALSA?
• HOW WILL ENTERPRISES BUY SALSA?
• WHAT OTHER PLANS DO YOU HAVE FOR SALSA?
• WHY IS IT CALLED SALSA?
• WHAT IS CRM?

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SALSA is Caliente Solutions brand name for a new enterprise communications tool. This tool combines the best features of email and voice-mail seamlessly into a single application. The package fully integrates text-to-speech (TTS), interactive voice response (IVR) simplified messaging services (SMS) with scheduling and billing capabilities, combined into a single, seamless, service accessible via the Internet.

SALSA handles any digital input such as email, text messaging or data files, and converts that information into text or voice messages for transmission to anyone with a computer, pager, cellular or regular telephone.

SALSA performs as an easy-to-use, web-based application upon which enterprises or their customers can arrange for message to be sent, either according to schedule or on condition. These messages will be sent as text messages to computers, pagers or cell phones, or may be converted to voice messages for hands-free, non-Internet and mobile communication.

All organizations need to communicate to survive, whether for profit or not. SALSA enables enterprises of any size or role to reduce the cost while increasing the effectiveness of communications. This will allow them to strengthen the relationships shared with customers, staff and suppliers, while stretching valuable resources.

Since only half the population has access to the Internet, or those who do may not have access at all times, or may not have their hands free to utilize their, SALSA generates messages in the form needed, on the device needed, and at the time needed, to provide maximum benefit.

A number of companies offer various SALSA sub-functions as standalone service offerings. Some companies have even integrated several of these features into a single offering. However, as near as we have been able to determine, nobody is offering our full package of functions on a pay-per-use, application service provider (ASP) basis.

While it would be presumptuous for us to try to explain the actions (or inactions) of others, it may be that nobody has been able to make the business case to justify the huge investment necessary to achieve the level of integration that SALSA has.

Technically, not too much. Although we will be applying for a business methods patent it is usually in the marketplace, rather than in the courtroom, where the real battles are won. Since we already have a proven market for our offerings upon which our service is built, we will continue to build on our strengths and strive to stay ahead of the competition by continuing to develop new features and benefits required by our customers in order to be practical and effective.

Every enterprise can make use of SALSA, but those who are involved in time sensitive, rapidly changing, competitive and service based initiatives will likely realize the greatest benefits. In particular, those enterprises whose success depends on continued communication with customers.

Enterprises purchase blocks of messaging capacity either directly over the Internet, or through a re-seller. Depending whether the messages are text or voice, the appropriate rate will be applied to the message and deducted from the purchaser's account.

SALSA is the foundation upon which we plan to incorporate a number of features and enhancements which will make many present and future applications more useful. Also, some innovative new services are being discussed which will make SALSA the preferred method by which leading organizations will choose to communicate with their clients and others.

SALSA was chosen because it symbolizes a number of positive issues in today's markets, including multiculturalism, growth markets, distinctiveness and a novelty in the enterprise solutions market. Besides the fact that salsa has now passed ketchup as the condiment of choice by Americans, our SALSA is shares many similar traits: It is a healthy, tasty and an affordable way of spicing up the mundane.

CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had purchased, and so forth.